Newly-redesigned Economic Development Website Keeps St. Joseph Competitive

May 10, 2015 3:41 am

The St. Joseph Chamber of Commerce has launched a re-design of its Economic
Development Partnership website, www.choosestjoseph.com.. Originally
launched in 2011, the website is now mobile-friendly, which is of the
utmost importance in today’s business climate.

“The economic development website is made specifically for those wanting
more information about St. Joseph’s economy, whether it be site selectors
looking to locate a business here or our existing businesses looking to
expand here,” said R. Patt Lilly, President and CEO of the St. Joseph
Chamber of Commerce. “Our job is to make it as easy as possible for
employers to get the information they need to choose St. Joseph, so
redesigning the website to make it mobile-friendly was a priority this
year.”

As more people use mobile phones and tablets to search, Google has recently
started ranking mobile-friendly sites higher in its search rankings. When
competing with other communities for jobs, coming up high on search engines
is very important. This is why, in addition to redesigning the website, the
Chamber also is investing more in search engine optimization.

“In the past, site selectors would rely more on regional economic
development organizations to point them in the right direction of possible
areas to fit their company’s needs,” Mr. Lilly said. “Now site selectors
and individual businesses prefer to do their own research. To compete in
this field, you have to have a modern, optimized website with the pertinent
demographic, business cluster and property information.”

The site also includes a news column that features announcements, like
Daily’s Premium Meats and Schutz Container Systems bringing new jobs to St.
Joseph. It also has a blog about important issues in local economic
development.

The site was redesigned and is being optimized by Chamber members St.Joe
Web and InBound Online Marketing & Consulting.

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